By now, every doctor and parent in America has heard the news: breastfeeding is best for babies. What's not-so-old news is the growing body of evidence demonstrating that commercial infant formulas are simply not good enough. While commercial infant formulas are commonly perceived to be the medically recommended second-choice infant food after breastfeeding, the World Health Organization (WHO) actually states: "The second choice is the mother's own milk expressed and given to the infant in some way. The third choice is the milk of another human mother. The fourth and last choice is artificial baby milk." The quality of infant formula is of paramount importance in the United States--where, despite the American Academy of Pediatrics' endorsement of breastfeeding for a minimum of twelve months and WHO's recommendations to breastfeed for at least two years--only slightly more than half of all mothers offer their newborns any breast milk at all. Fewer than twenty-two percent of American babies are still breastfed at five months of age, and this figure drops to under ten percent by twelve months. These statistics mean that the vast majority of American babies rely solely on the synthetic infant nutrition known as infant formula for their critical first year of life.